PSI 2019: Advertising and selling at your fingertips
Wow—you won’t find this anywhere else. When the latest trends in the promotional products industry take center stage at PSI in Düsseldorf from January 8 to 10, 2019, the event will be held for an exclusive group. Admission is restricted exclusively to members of the Reed-PSI network of the international promotional products industry and their clients at the network event.
This is more than cosmetics: PSI in Düsseldorf from January 8 to 10, 2019, now has the leitmotif "make something of it" and for good reason. PSI, with around 25,000 visitors expected, has placed the trade show on the four pillars of Workshop, Fanshop, Theme Tours, Forum 13. Switzerland belongs to the most important group of the industry community both as exhibitor and visitor country. And the focus is on the interactivity of exhibitors and visitors: Make something of it!
The centerpiece of the four-pillar PSI is the trade show, which, under the title "Workshop," is a hands-on, try-it-out fair. In a product show, the Fanshop demonstrates which promotional items are hot today. Guided theme tours also take place at the trade show, and Form 13 is the congress stage for shared knowledge.
For the first time, two parallel events will be held to round off the range of events for advertising professionals: PSI visitors will have unlimited access to PromoTex Expo, the international trade fair for promotional, sports and workwear, and viscom, the European trade fair for visual communication. Together, the three trade shows will open the new advertising year from January 8 to 10, 2019 in Düsseldorf.
PSI is a closed-shop event to which only members have access. However, for the third time at the upcoming edition, promotional products consultants will once again have the opportunity to invite their customers on the third day of the show. "Since the trade show has also been open to industrial customers on one day, we have been using PSI as a marketing tool to enable our customers to experience the versatility and professionalism of our industry. The response to this has been outstanding," explains Daniel Meffert, Managing Director at S&P Werbeartikel, for example. The matchmaking & Media Lounge in Hall 10, Stand C71 is available as an area for discussions. Also after fair conclusion the program offer does not end. On Tuesday, January 8, exhibitors will wind down trade show business together at After Work in Hall 9 with snacks, drinks and live music. In order to network more closely with newly acquired leads from the two parallel events, exhibitors and visitors to PSI are also invited to attend the VISPROM Night on January 9, which will take place from 6:30 p.m. in Düsseldorf's Old Town, in the Schlösser Quartier Bohème.
The full program for all three fairs is available online at: www.psi-messe.com/programm
