Pure power for print: new platform for good print products

The question comes up again and again: How long will information still be printed? The Swiss Publishers Association VSM answers the doubters with a Print Works campaign that shows that print is still well used and is therefore on the upswing again. The graphic arts industry association Viscom, which represents print shops from all over Switzerland, is moving in a similar direction. At the end of last year, it acquired the Swiss Print Award, which has been recognizing special printed matter in the categories Printed Matters, Books, Publications and Printed Objects since 2004. In addition, an honorary prize (Peter Grob Prize) is awarded to a graphic arts company whose work stands out for its exceptional quality and creativity.

Printed matter on the rise

This acquisition is intended to reinforce existing measures for print promotion, explains Paul Fischer, Deputy Director and Editor-in-Chief of the association's magazine. This will become visible with the conference on April 27 at the KKL Lucerne, which is co-initiated by Viscom and implemented with suitable partners who have experience in staging major events, such as Galledia Event AG. After all, there are various building blocks that have to be put together correctly here in order to put the importance of print in the digital age in the right light. In addition to the presentation of the Swiss Print Awards, which will culminate in a parade of unique print products at the end of the event, the Print Media Forum will take place beforehand. On the one hand, experienced industry professionals will demonstrate today's possibilities, and on the other, prominent guests will champion the printed cause. These special nuggets of knowledge will be framed by culinary delights that will encourage an informal exchange of ideas between print professionals, clients and suppliers. Paul Fischer is convinced that by combining various events, which were previously mostly held by smaller organizers for a more manageable audience, a greater impact will be generated and the print cause will be better served. (Text: Hannes Zaugg, Business Consulting HZW)

Pure power for print

Print, which is once again gaining in importance, does not want to hide. That is why Viscom, together with Galledia Event AG, is planning a conference at the KKL Lucerne on Thursday, April 27, 2023. The morning is reserved for Viscom members (annual meeting), the afternoon is dedicated to the first Forum of the Swiss Print + Media Industry, this conference has the theme "Courage to change - a prerequisite for a successful future". After a lunch (from 12-13h) and the welcome, Kurt W. Zimmermann will speak about the soul of the media being paper. This is contradicted by Ulrich Reitz, who believes that the digital has already conquered the media soul. A prominent panel from the advertising, media and production worlds then discusses these opposing opinions. The award ceremonies follow, first the "printed in Switzerland Award" and then, as the highlight, the presentation of the "Swiss Print Award". In between, Jo Dietrich will talk about the generation of the future and, to liven things up artistically, the slammer Sarah Altenaichinger will entertain the participants, and Olympic champion Dominique Gisin will liven things up before the award ceremony for the best in print. Finally, there will be plenty of time for networking at an apéro riche.

For more details and to register: www.power-pur.ch.