Post Corona: Now back to hybrid live events
The business community that commissions these events wants to resume in-person events as soon as possible. Digital support for these events will become more important in the post-COVID era.
The tenor of the commissioned economy of a survey conducted by LiveCom agencies and the Expo Event Swiss LiveCom Association is clear: event-driving companies want to return to live events as soon as possible, but digital tools will flank live events more than in the past, according to the lessons of Corona.
It also became clear that the events of the coming weeks - such as the educational event planned for August 2020 for the event-driving industry - will be used as a welcome demonstration to get an idea of the possibilities post-Corona, in the center the safety precautions. All of the companies surveyed indicated that they would definitely participate in events for their industry (note: at the moment, events with up to 1000 guests are possible).
One interviewee drew an interesting conclusion from the Covid 19 era: "For me, Covid 19 protection is the same as, for example, fire protection at an event. That's where the protection concepts are more important to me than the size of the event."
Hybrid events become more important
Hybrid events, the interweaving of live events with digital augmentation, will become more important in the future. One company said, "There will definitely be more digital events to save travel costs and resources." But, this came across clearly in the survey, digital tools will flank events as they do now, but no more.
The same conclusion was expressed in a survey by the Event Management Circle, an association of the event and communications industry with 250 members: despite the digital alternative, clients and contractors would like to see occasions and events again where social exchange and real meetings are in the foreground. Conclusion of one interviewee: "We would like to see normality return."
(Survey by Bright Entertainment and Standing Ovation).
