Podcast conference on AI, podcast advertising and the next generation
Four million people in Switzerland listen to podcasts, and more than half of them do so daily or weekly. The market is changing rapidly, and technology is also advancing quickly. Experts will provide an up-to-date overview on October 24, when the Swiss podcast conference «Dezibel» takes place for the third time in Winterthur.
What is the situation with podcasts in German-speaking countries? Is podcasting different in Germany, Switzerland and Austria? In the opening panel of Dezibel 2024, Laura Dath-Lienenkämper (Podstars by OMR, DE), Jeanne Drach (Oh wow, AT) and Cheyenne Mackay (Podcastschmiede, CH) discuss the state of podcasts in German-speaking countries and whether there are differences between countries. In addition, David Reiter from St. Audio shows over 150 ways to increase podcast reach - and Andreas Wullschleger from Ellie Media gives insights into how AI can support the efficiency and quality of podcasts.
Addressing the next generation
Podcasts without video are almost unimaginable, especially for a young audience. But what works and which formats are suitable for video? In a workshop, the audience is to be made fit for video podcasts.
Another workshop will also show how podcasters can monetize their shows and how advertisers can book effective podcast campaigns. The block of five short 7-minute inputs will provide inspiration and insights into the boom of live podcasts in front of an audience, audio guides and podcast research at ZHdK.
"How do we reach young people with a podcast?" This frequently asked question will be discussed by the guests on the last panel, including the social media agency Xeit. The program will be rounded off with the recording of two live podcasts: "Scho ghört" with guest Céline Raval from SRF and the football podcast "Steilpass" with Sarah Akanji.
Network and inspiration at the center
For podcasters, radio people, media professionals and those responsible for communication and marketing, "Dezibel" offers inspiration, more knowledge about podcasts and audio marketing and also the opportunity to network. "Dezibel is an exciting networking event with an exchange of best practice and news from the industry," said one visitor last year.
The podcast conference Decibel 2024 will take place on October 24 from 9:30 a.m. at Technopark Winterthur. Tickets are available at Decibel.io.
