Plan B Entertainment wins BrandEx Award
The Reinach event agency Plan B Entertainment received the international BrandEX Award in the "Employee Motivation/Best Employee Event" category for its "70 Years of Endress+Hauser" event.
The award-winning project "Endress + Hauser - The Musical" was developed by 300 employees over a period of two years in collaboration with choreographers and vocal coaches and premiered in June 2023 in front of 5,500 employees at Messe Basel. Edgar P. Lehmann from Plan B Entertainment was responsible for the concept, script and realization of the project. The award winners also include Irene Endress and Brigitte Eble from the Endress + Hauser core team and Stefan Mathys, CEO of Winkler Livecom.
One technical highlight was the largest LED wall ever erected at the trade fair. Chaostheater Oropax took the audience on a crazy journey through history. The journey through time was filmed in three countries by Marc Schippert, while Rainer Maria Salzgeber acted as narrator between the decades.
The BrandEx Award is a creative award for successful live communication. It honors outstanding brand experiences, i.e. international benchmarks in encounter communication as well as in temporary and permanent architecture. The central evaluation criteria are creativity and successful implementation.
