New Habegger Academy Webinar on Tomorrow's Trade Show Experience
The trade show landscape is changing. Trade shows are closing, and exhibitors are reevaluating this marketing tool. Where is the trade show experience headed? The live communication experts at Habegger are dedicating their next webinar to this topic and will provide marketing and event managers with inspiration for the trade show experience of tomorrow. They’ll also cover potential alternatives such as roadshows and pop-up stores. The goal of this digital knowledge-sharing session is to raise awareness of what makes for the perfect customer experience.
The trade show has always been subject to economic changes. The digitization of sales channels has led exhibitors to increasingly ask themselves how they should use their trade show budget in the future. Is a conventional stand still purposeful or is a shift of the trade show presence into the virtual world indicated? Or would investing in an alternative presentation option such as a roadshow make more sense?
In times when the pandemic has changed visitor needs and the term "metaverse" is omnipresent, these are not easy questions to answer. With the next Academy Webinar on May 5, entitled "Trade Show Experience of Tomorrow," Habegger aims to shed light on the dark as well as inspire bold rethinking of existing concepts.
Program with various guests
"People want to experience. By combining physical as well as digital elements, we can create hybrid trade show experiences that appeal to all their senses on different levels," explains Malik Zayat, Creative Consultant at Habegger and moderator of the webinar.
In addition to the presentation of such concepts, the next webinar will also feature a critical discourse. External guests Uli Geiger, Global Brand Experience Director at IWC, and Patrik de Jong, founder and CCO of Artificial Rome, will talk about the usefulness of physical and digital appearances. The experts from Habegger will also present possible alternatives to trade fair appearances and highlight their opportunities and advantages.
The Academy Webinar will take place on Thursday, May 5, 2022, from 1:30 p.m. to 2:30 p.m., and will be broadcast live to online viewers from the Habegger Studios in Regensdorf.
