New ZSC Lions website: focus on versatility and interesting content
In keeping with the motto "de Z isch meh", the website zsclions.ch, created in collaboration with the Koch agency, now presents the entire Lions organization with its various divisions and many teams under one roof.
Whether ZSC Lions, GCK Lions, women or young talent - the newsroom on the newly designed site zsclions.ch will be the central point of contact for everyone and everything to do with the club. "With a new content strategy and a focus on moving images (highlights, interviews), we want to give more weight to the GCK Lions, the women and our young talent in particular in the future," writes the management in its press release In addition, each team and each level has its own detailed section.
This also includes its own live ticker in the "Z" language. In the completely repackaged club history, visitors are made aware of the great successes, including all former teams, charismatic legends, presidents and sports directors and an almost complete collection of jerseys
The website focuses on clarity and simple user guidance, both on desktop and on mobile, which is becoming increasingly accessible. The colors blue, white, red and navy blue characterize the strong and traditional color scheme of the Lions family. The streaks are derived from the design language of the ZSC Lions logo. The new corporate typeface "Hurme" is sporty, elegant and bold. The site thus reflects the revised and tidy brand image of the Lions.
The website will be another tool on the Lions' exciting path to digitalization and will soon receive its first update with the integration of a personalized fan area. From then on, fans will be able to access exclusive content, book their tickets for the next game or buy merchandise, for example, via a single sign-on on the same platform.
With the move into the new Swiss Life Arena and in conjunction with a new ZSC Lions app, the live experience is also to be taken into account. Other services, such as in-seat ordering, are to be integrated, which will make it possible to order drinks and food directly from your own seat and collect them quickly.
