Munich Trade Fair and BITS & PRETZELS
Messe München is becoming a partner of the Bits & Pretzels startup conference. Going forward—subject to city council approval—it will hold a 10 percent stake in the event. Messe München CEO Klaus Dittrich explains why Bits & Pretzels and Messe München are such a good fit.
"Start-ups like trade fairs stand for innovation. Visitors regularly experience new products and technologies here. We have therefore always promoted start-ups through various concepts at our events. Bits & Pretzels reinforces our commitment and enhances Munich as a hub for the international start-up scene."
