MCH Global launches experience marketing agency in Switzerland

MCH Global - already successfully active in the Middle East and Asia - will be relaunched in Switzerland on December 1, 2018. With its expertise of proven international experts and the latest tools, it supports clients along the entire value chain of experience marketing - from strategy, conception and creation through to smart implementation. The agency is part of the MCH Group and thus has a unique internal and external network. MCH Global Switzerland will be headed by Kathrin Morlock, Managing Director of Rufener Events Ltd, and strengthened by Creative Director Chris de Abreu from London. The Rufener brand will be abandoned in favor of the agency brand MCH Global, which will combine the unique Rufener credo with around 30 years of experience in the event business with the latest insights, formats and solutions - meaning that the agency for next-generation experience marketing can now also be launched in Switzerland. Around 50 nationally and internationally recognized experts will be working for MCH Global, with experience from over 1600 national and international events and other experience activities.

From events and live communication to the new experience marketing

Kathrin Morlock, Managing Director of Rufener Events Ltd, played a key role in setting up the new agency. "We are in the midst of transforming events and functions into the experience marketing of the future: classic live activities and platforms need to be restaged and expanded and supplemented with digital offerings. With our competences united under one roof, the agency can meet the immediate needs of companies and event organizers with innovative strategies, concepts and solutions in a first-class manner - and also measure and prove success thanks to the corresponding tools," explains Kathrin Morlock. She emphasizes that MCH Global also focuses in particular on the requirements of clients with an international and global presence.

International experience and expertise

Chris de Abreu has been recruited as Creative Director. The versatile expert from London has worked at agencies such as WPP, Omnicom and Publicis and has managed major international projects for clients such as Nike, Audi, Samsung and Ermenegildo Zegna. He speaks six languages and has worked on almost every continent.