Brand Management with Corona: Swiss Brand Congress Provides Answers
The Swiss Brand Congress will explore how brand management works in turbulent times. The industry event will take place on October 26 in Zurich as a hybrid event (in-person and online).
There are opportunities in every crisis: in the best-case scenario, overdue structural change is accelerated and innovations that were previously unthinkable are made possible. How a brand can be managed during and after a crisis is one of the many topics at the Swiss Brand Congress.
Under the motto "Local Heroes, Global Players", 30 experts from successful national and international brands are expected to take to the stage. Representatives of major brand names such as Geberit, Facebook, Heineken, Zurich Film Festival and BVB Borussia Dortmund will present current trends and developments in the industry at first hand. Successful approaches and strategies in brand management will be presented. Practical knowledge, Swissness and global brands shake hands. Which brands have a bright future ahead of them? Which ones are losing relevance? Topics such as live experiences, influencer marketing, big data, Generation Z, storytelling and many more will be discussed in the eight forums.
Live at a distance and online
In accordance with the current Corona guidelines, the congress will take place live at "The Dolder Grand Hotel" in Zurich - as far as possible in the "fresh air" and in the largest rooms of the Dolder. All presentations will be streamed and will be available to all participants 365 days on-demand. Online participants can also exchange ideas and network virtually.
Award for practice and science
Two coveted prizes from the Academy of Marketing Science will be awarded on site. The "Rigour & Relevance Research Award" is presented to a research paper that is of the highest relevance to companies. The "Swiss Academy of Marketing Science Award" goes to marketing practitioners for their special commitment to academic marketing education and research.
