LMS continues to develop - CEO Bruno Fläcklin definitely steps down
Lenzerheide Marketing und Support plans to focus on location development in the future and is expanding its two-person executive team by one person. Since Bruno Fläcklin can no longer continue in his role due to health reasons, LMS is seeking a new CEO effective immediately.

In addition to its usual tasks, LMS wants to play an even more active role in shaping the future of the Lenzerheide vacation region in order to further develop the destination into a lively vacation, residential, living and working destination all year round. Together with local businesses and all service providers, more needs-oriented offers are to be developed and placed on the market. LMS therefore wants to change from a pure marketing organization to a destination developer. In order to fulfill this role, the management will be expanded to include the third area of product and offer design, writes the organization in a statement.
New starting position for Bruno Fläcklin
In October 2020, LMS informed about the serious cancer illness of Bruno Fläcklin and the looming temporary absence of the Managing Director and Tourism Director. A gradual re-entry into his activity was planned from summer 2021, his tasks were transferred ad interim to Domenico Bergamin (Werbewoche.ch reported). Despite a positive healing process, Bruno Fläcklin's regeneration is not progressing as desired, so that it is no longer possible for him to return to his previous position, LMS writes. In the future, he will make his know-how available to the Lenzerheide vacation region in a reduced workload. "I am glad that I can take care of my complete recovery and at the same time contribute my experience to the destination in a reduced workload," the departing tourism director said in the statement.
New challenge for Domenico Bergamin
Domenico Bergamin, who managed LMS during the absence of Bruno Fläcklin, will continue as Managing Director until his resignation at the end of January 2022. As of March 1, 2022, he will take up a new challenge as Managing Director of Allegra Tourism.
With the departure of Fläcklin and the departure of Bergamin, LMS is now looking for a new Managing Director with immediate effect. Like Bruno Fläcklin, Marc Schlüssel, Head of Marketing and Communication, will continue to support the management of LMS. In the course of the reorganization, the tasks within the management will also be redistributed.
