Hi Switzerland develops the new brand for Messe Luzern
The Lucerne-based agency Hi Schweiz developed the brand identity for Messe Luzern AG. As the largest event venue in Central Switzerland, the company is positioning itself as a modern and dynamic trade show organizer and event partner. The new brand identity will be rolled out in the coming months.
Messe Luzern organizes eleven trade and public exhibitions as well as two conferences. At the same time, the operator of the Lucerne Exhibition Center rents out its infrastructure and offers services for events of all kinds. It positions itself as the first port of call for trade fairs, corporate and customer events, general meetings, congresses and conferences.
In view of the constant change in the trade fair world, which is strongly based on relationships and encounters, and the dynamic development of the industry, the company recognized the need to reposition its brand. This process was initiated in collaboration with the Hi Schweiz agency.
Transformation process for a modern trade fair experience
Hi Schweiz supported the company in developing a new visual and communicative image. The aim was to align the brand, which is firmly anchored in the region, with the current brand behavior. The agency retained the core elements, developed them further and combined them with new components to make the brand more digital and approachable.
The lettering and logo elements have a new dynamic design and meet the requirements of a modern corporate design. The clear positioning of the individual communication measures and the self-confident appearance form the core. A holistic communication concept coordinated with the design is intended to make the messages and services of the trade fair visible.
The revised brand identity will be implemented over the course of the year.
