Gstaad Palace with new appearance

In spring 2016, Charles Blunier was commissioned to rebrand the Gstaad Palace. For this, the design agency conceived a common thread throughout the entire communication and designed, among other things, advertisements, brochures and cigarette cases. Finally, the website followed, which has been online since 01 December 2016 and combines both the heritage and the vision of the house in a contemporary way. "It was a challenge to make the appearance of the Gstaad Palace more modern without scratching the glamorous past," says Blunier. With great attention to detail, a unique new look was created.