Gstaad Marketing GmbH founded

Gstaad gets a new marketing strategy.Gstaad Marketing GmbH was founded on Wednesday, June 22, 2016. The new company will commence operations on November 1, 2016. It pools the marketing budgets of the tourism organization and the mountain railway company. The management position was filled by Andreas Wandfluh (28) following a multi-stage selection process. He will start work in Gstaad on July 1, 2016 and will be appointed Managing Director of the new marketing company from November 1, 2016. He intends to use the time until the company's operational launch to align the personnel and content of the newly founded company with the destination strategy together with the various stakeholder groups. "My aim is to further develop the internationally renowned Gstaad brand and thus support the sustainable success of the tourism destination and its service providers," said Andreas Wandfluh at the signing of the contract.Alignment with the destination strategy"We have set a milestone," agree GST Director Martin Bachofner and BDG Managing Director Matthias In-Albon. "This alliance sends out a strong signal that destination interest is now moving to the fore in the long term," Martin Bachofner is convinced. Matthias In-Albon is also very positive: "One goal, one brand, one team, one company, one joint strategy - we are looking forward to the consistent and efficient implementation." The destination strategy, which will serve Gstaad Marketing GmbH as a guideline for its operational activities, is expected to be finalized in August in collaboration with all stakeholders in the region. The new company will be formed from the marketing teams of GST and BDG AG. Andreas Wandfluh's first major project is the implementation of the 2016/17 winter campaign for the destination.