Double success at the IAA New Year's Apéro
The IAA Swiss Chapter’s New Year’s reception at the Atelier Bar was marked by joy and a double victory: Managing Director Chantal Landis not only won the Executive Director Award, but the chapter also won the Chapter Excellence Award. Werbewoche.ch took the opportunity to gain insights into the future of the IAA Chapter Switzerland through a series of talks offering a bird’s-eye view.
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Nathalie Gijsbers and Jessica Häfliger from the online agency MisSpelling praised the inspiring contacts and events at the IAA. Despite the economic challenges, they are optimistic about the future. Matthias Kiess, President of the IAA Swiss Chapter, predicts surprises for 2024. In a changing creative industry, he emphasizes the role of the IAA as a networking platform and representation of interests.
Chantal Landis emphasizes the importance of the awards and shares the joy of being recognized on a global level. The awards will be presented at the IAA World Congress in Malaysia. Boris Baume from Post Advertising emphasizes the relevance of personal contact despite digitalization. Matthew Katumba, Creative Director of Hochspannung, expects an exciting year with new members and intensive exchange. Katumba is convinced that the IAA World Congress in Malaysia will set a new focus.
