Expomobila launches first issue of print magazine Pavilion
Expomobilia publishes the first issue of the print magazine Pavilion. The 24-page magazine focuses on the four country pavilions that Expomobilia is currently building for the World Expo in Dubai. The thematic focus is on collaboration, storytelling, innovation and sustainability.
Expomobilia is constructing the pavilions for Switzerland, Finland, the Netherlands and Norway at Expo 2020 in Dubai. The world exhibition is scheduled to open in October 2021.
In the magazine, the pavilion architects from the four nations reveal the background to their concepts. With these interviews, the magazine aims to inspire architects, scenographers, engineers, designers, clients and interior designers alike.
Berlin illustrator Max Guther has designed four full-page illustrations for the magazine. These illustrate the architecture, but also the experiences that the pavilions offer. Betty Wood, the editor-in-chief of the Canadian online magazine The Spaces has contributed an article on the importance of temporary buildings. Luke Tonge, who has worked as art director on indie titles such as the Boat Magazine and Monotype Recorder has designed the magazine.
"Building is too often labeled as a purely technical matter," explains Frank Marreau, Managing Director of Expomobilia. "There is a lack of dialog between those who create concepts and those who implement them. With Pavilion we are opening our doors to talk to the people who breathe life into temporary structures - the engineers and architects who have created these incredible spaces. Our beautifully designed magazine is intended to give all fans of temporary buildings new insights."
