Decision-makers of tomorrow at Prodex
The Prodex/Swisstech trade show duo performed above average at a high level. For the first time it presented itself as a combination of live event and digital extension to 365 days a year.
In Switzerland, a decline in space per exhibitor compared to the previous event is often the norm. As of Prodex/Swisstech, in terms of visitor numbers, a downward trend has been broken. A total of 34,027 trade visitors were counted this year. And: a trade fair like Prodex/Swisstech has by far the lowest qualified contact costs in the marketing range. No other marketing instrument manages this.
On the evening of the first day of the trade show, the digital meeting place "Memtec.plus" was launched. By the end of the exhibition, over 10,000 users had already registered. The two new visitor websites recorded over 125,000 visitors up to and including the close of the trade fair.
Eugen Da Pra, Managing Director of Exhibit&More in Basel: "Six months ago, we set a vision of 10,000 users, which seemed unrealistic at the time. Now, much earlier than expected, it has become a fact. Memtec.plus is the digital extension of Prodex/Swisstech to 365 days a year. The more than 10,000 registered users represent enormous potential."
The detailed interview with Eugen da Pra will follow in the print edition of Expodata Live Communication in the big Xaver issue of June 12, 2019.
