Immerse yourself in the digital world
Enthusiasm for digital activations at trade shows, events, and points of sale is growing rapidly. The digital experts at Messerli explain how the smart use of these effective tools leads to success.
In use at trade fair stands or events wear digital activations help to promote interaction with the visitors. They serve as icebreakers and stimulate target groups with fun and interactivity. They convey messages in a playful way and ensure lasting enthusiasm. It's no surprise that more and more people are attracted to these fascinating technologies.
Reach and personalization as added value
Compared to traditional physical activations, digital formats offer a variety of benefits. One of the main benefits is that once content has been created, it can be used flexibly on different devices and in different locations. This multiplication leads to a considerable increase in reach. Digital content can also be updated with little effort and adapted to new topics as required. This puts any development costs into perspective and ensures that the content is always up to date.
Customer demands and personalization can also be implemented well in the area of digital games. In interactive games, for example, the graphics, animations and messages can be individually adapted to the company. This results in simple and effective activations that can be seamlessly integrated into the respective corporate identity.
Another major advantage lies in the automation and personalization of lead generation. Digital contests or surveys can be used to generate leads as well as valuable insights into the target group. With these new insights, offers can be tailored even more precisely to their needs.
Success with digital storytelling
Messerli uses the most innovative technologies and trends for digital storytelling to tell stories in an original and exciting way at all touchpoints. This results in the real and digital worlds becoming a holistic experience that appeals to all the senses and transports visitors into another world. A successful example that demonstrates the combination of different activation formats is USTER Technologies' trade show appearance at ITMA 2023 in Milan. At Reference case find out how the Swiss textile technology company was able to make its trade fair presence more innovative and successful and generate more qualified leads in the process.
Discover digital solutions in the Digital Lab
Do you also want to immerse your company in the digital world and present your messages in a new and innovative way? Messerli has set up a 350 m2 large Showroom has been set up. Here visitors can access Registration discover the latest innovative rental solutions and technologies.
The digital experience professionals at Messerli are pleased to have Your contact, to work with you to develop customized digital solutions for your next appearance!
