A new brand identity for the Lenzburgiade Festival
The classical music festival is not only getting a revamped brand identity from the agency Bodin Consulting, but also a campaign that draws on local themes.
The Lenzburgiade, open-air festival for classical and world music, celebrates its 15th anniversary this year and celebrates this with a new brand identity by Bodin Consulting.The agency has completely revised both the brand identity and the communication - Frank Bodin is himself a former musician. The new logo consists of three elements: a bright yellow, a blue circular area taken from the Lenzburg coat of arms, and a musical bracket (also called an accolade) as a symbol for connecting a wide variety of musical styles and a wide variety of people.
The striking campaign makes reference to local events with humorous headlines: "A beautiful city deserves the best music." or "Many international stars. Even more on a clear day." and the festival motto "This is what summer sounds like."
Responsible at Bodin Consulting: Frank Bodin; Chris Burkhardt (art direction) and Pascal Rohner (graphics). Responsible at the Lenzburgiade: Fränzi Frick, Oliver Schnyder (artistic planning), Thomas Pfiffner (management).
