Digital first at Prodex

Nowadays, it's no longer enough to go to the trade fair every two years to get information. That's the idea behind Memtec.plus, the place for communication 365 days a year. Messe Luzern is one of the first trade fair organizers in the world to consistently focus on the digital transformation of its trade fairs. Now it has secured a pioneering role in the trade fair industry and organizers from Switzerland and abroad are taking advantage of this know-how. The pioneering partner of Messe Luzern is additively.ch, which is developing the "digital meeting points".

The first "digital meeting place" of the Lucerne Exhibition Center was created in 2017 for the Swiss Medtech Expo. In a cooperation with the new Stuttgart medtech trade fair T4M, the community was expanded and merged online in 2018. 

Then came the digital platform for the AM-Expo, trade fair for 3D printing at the Lucerne Exhibition Center. "With our unique trade fair concept, we accompany exhibitors and visitors even before the trade fair so that the right people meet at the trade fair" says trade fair manager René Ziswiler. 

Now, on the opening day of May 14, the trade fair duo Prodex and Swisstech is launching the digital meeting place Memtec.plus, the 365-day supplement to the trade fair duo. It allows the Memtec community to stay tuned to the content 365 days a year beyond the duration of the trade fair. 

"Trade show appearances are important for us, but at the same time they involve significant costs. We are therefore pleased that T4M is endeavoring to create additional benefits for exhibitors. Thanks to the digital platform, we can further increase the reach of our presence in Stuttgart" says Bernd Maisenhölder, Head of Marketing at Iftest. 

Well-known companies are also among the digital pioneers at Prodex in Basel in May: Blaser Swisslube, Dihawag, Hakama, Heule Werkzeug, Intool, Newemag | Schneider MC, Schmidt Technology, Schmolz + Bickenbach Stahlcenter (Schmobi), Vischer & Bolli, Urma, Zehnder Group Schweiz.

For those who missed the 3D printing AM Expo trade show, the on the digital meeting place catch up. From March 3 to 4, 2020, it will be interesting to see how many of the 7,000 users so far also visit the analog meeting place AM-Expo at the Lucerne Exhibition Center.