The 9th Conference Arena marks the new start after the Corona crisis

Hardly any other industry has been hit as hard by the coronavirus crisis as the meetings business. Naturally, the "new normality" will therefore also be a topic at the 9th Conference Arena. "There are many questions that are currently affecting our industry," explains Managing Director Roger Schaer. "How can effective meetings be organized even under the conditions of the pandemic? What are the best protection concepts for event organizers and venues? What about the digital infrastructure for hybrid meetings or purely online events? We want to provide answers to these questions on February 10."

For the first time as a hybrid trade fair

The Conference Arena has also adapted to the new conditions. For the first time, visitors will have the opportunity to participate in the trade fair not only live on site, but also completely digitally in the livestream via the Plazz mobile event app and interact with the exhibitors. The hybrid trade fair is part of a comprehensive protection concept. The aim is for visitors to be able to experience the full diversity of the MICE industry without any worries, explains Roger Schaer. In addition to business locations such as the Cambrian Adelboden or the Dorint Hotels & Resorts, numerous social activity providers with supporting programs such as ice carving or blowpipe shooting, caterers, technology providers such as SmARTec and inspiring keynote speakers will also be presenting themselves at the trade fair.

2nd International Speaker Slam

The 2nd International Speaker Slam, which is organized in collaboration with Speakers Excellence and hosted by Sven Epiney, will also be held. 20 speakers will compete against each other in five-minute inputs to convince the jury.

In collaboration with Carbon-connect, the Conference Arena is one of the first trade fairs in Switzerland to be completely climate-positive.