German trade fairs on course
At the 178 international and national trade shows, there were, on average, 1.5 % more exhibitors and about 1 % more exhibition space than at previous events. Visitor numbers were just under half a percent below the previous level.
AUMA Chairman Walter Mennekes: "Most of the basic concepts of our trade fairs are fit for the future. I caution against proclaiming festivalization in general as the new trade fair trend. But trade fairs of all kinds will become more emotional, including B2B trade fairs. ."
