Corpmedia creates Storyworld for the Lyreco Unboxed Event

The B2B sustainability conference attracted over 1000 guests and was captured by Corpmedia in an impressive evergreen content stock. The aftermovie was produced in just 72 hours and reportedly became a "bestseller within a very short time" and was celebrated on social media.

However, the aftermovie is only one part of the comprehensive Storyworld that Corpmedia has created. Over 100 short versions of the film, known as Storyworld modules, have been realized. They can also be put together at a later date in ever new combinations.

One highlight was the spontaneous opportunity to accompany Lyreco Managing Director Thomas Illi on the first test ride of the new sustainability streetcar, which brought guests to the event and is intended to inspire passengers to be more sustainable in the coming months.

Despite the tight time window of less than an hour, Corpmedia was able to recognize the potential of this content opportunity and produce a video that became the biggest viral video in Lyreco's history within a few hours.

The videos were also a success internally among the more than 500 Lyreco employees. "Corpmedia's work has had a real impact on our company and our employees," says Martin Schlittler from Lyreco Switzerland.

Corpmedia's Storyworld for the Lyreco Unboxed event aims to show how events can be used more effectively as content opportunities. Clever storytelling and visual content can help to strengthen companies and their messages and achieve a lasting impact.