"Corona has accelerated the paradigm shift".
The days have been longer for creative agency Brandsoul since Corona. Nevertheless, more than 80 projects in various formats have already been successfully implemented since the Covid lockdown. Now the agency has joined forces with Vantage.
Carole Ramuz, CEO of Brandsoul explains in an interview with Expodata that the right step was taken at the right time with the perfect partner.
Expodata: Carole Ramuz, what does a (post-)Corona day in the life of the CEO and Brandsoul look like compared to a previous day?
Carole Ramuz: The days are as long, if not longer, as before Corona. On the one hand, this is because we have no planning certainty in the event area and, on the other hand, because we have to react in advance to the decisions of the Federal Council or the canton. This makes the organization considerably more difficult and, of course, generates additional expenses.
Will Corona ever settle down again and make it possible to do business as we were used to? What will happen with trade fairs and events in Switzerland?
With or without Corona, we are in a very exciting and forward-looking time. The Corona situation has accelerated the paradigm shift. This affects various event formats and, of course, trade shows. The time is here to rethink and reinvent old formats. What will remain, however, is the basic need to meet in person, to network and to exchange ideas. To date, no digital format can completely replace this. The current time is therefore demanding for agencies and customers, but also leaves room for something new.
How did Brandsoul respond to Corona and how can opportunities be generated for the live communications industry?
Once the scope of the limitations was clear, we proactively approached our customers and presented suitable alternative ideas. We also positioned ourselves primarily in the areas of content production for experiential marketing, digital media, films and hybrid events. With regard to the latter, we worked with Vantage, our partner joined forceswho brings many years of technical expertise and perfectly complements our creative content for such events. This allows us to offer our customers an all-round package.
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Creativity and technical safety
Jürgen Künkel, Managing Partner of Vantage, is also pleased with the collaboration: "Brandsoul brings the creativity, we bring the technical security, this is a perfect complement to be able to pick up the customers creatively, securely and holistically".
