Contcept designs virtual event for BaByliss
More than 100 female influencers participated in Thursday's virtual #GetYourBaBylissLook event, designed and executed by Contcept Communication. The event reached one million people in one day.
The digital event gathered more than 100 influencers from the beauty and lifestyle industry on Thursday and is one of the largest blogger and influencer events ever held in Switzerland.
Over 25 bloggers took part in each of the four daytime slots. From Contcept Communication's photo and video studio on Hardturmstrasse in Zurich, the new device, the Curl Styler Luxe C112E, was presented live to the participants. Contcept had conceived, organized and executed the event internally. Tobias Stahel was hired for the camera work.
This campaign reached over one million people in one day. Due to the current circumstances, the event was held in virtual form for the first time this year and had more than twice as many participants as the live events.
