Aroma stages Flims mountain region around the "Flem Xpress" stations
A pitch win for the Zurich-based company Aroma, which specializes in creating brand identities: It is designing the cable car stations for the «Flem Xpress» in the «Tektonikarena Sardona.».
There is hardly any other place where the formation of the Alps can be traced as vividly as in the UNESCO World Natural Heritage Site "Tectonic Arena Sardona". The new "Flem Xpress" makes this mountain world accessible with state-of-the-art and sustainable technology. Aroma wins the pitch around the staging of the cable car stations.
Taking into account the surroundings and the special features of the Flims Laax Falera region, an attractive excursion destination with great appeal for different target groups will be created. The basic attitude of all measures is to put the beauty of the overwhelming nature and the respect for it in the center.
"Aroma convinced us with their creative and stringent concept: the unique mountain world is powerfully experienced from marketing communication, through exciting staging along the Flem Xpress, to the educational and entertaining overall experience. The team has succeeded in respectfully addressing the fascinating nature," says Marc Bless, Product Manager, Weisse Arena Group.
