Amorana makes the Swiss Music Awards vibrate
Amorana, the Swiss market leader in sexual wellness, and the Swiss Music Awards have announced their partnership. Under the motto «Steady Partners,» they are championing a modern, sex-positive culture in which music and sexual wellness go hand in hand.
When Switzerland's biggest music stage meets the pioneer of pleasure technology, two worlds that have always belonged together merge: Rhythm, ecstasy and pure emotion. Amorana and the Swiss Music Awards (SMA) announce their collaboration, setting an example for a modern, sex-positive culture.
Sexual wellness meets pop culture
With this partnership, Amorana is consolidating its presence in the Swiss cultural sphere and emphasizing the natural connection between creative expression and lived sensuality. The Swiss market leader has a long tradition of breaking taboos. Amorana has already realized pioneering projects with national artists in the past, including the highly acclaimed limited edition of the "Womanizer", which was launched together with the musician Naomi Lareine.
"Music and sex are the most honest forms of human fulfillment. Both thrive on vibrations, passion and the courage to let go," explains Miriam Otero, Brand Manager at Amorana. "Our partnership with the SMA is a logical step towards anchoring sexual wellness as an integral part of a modern lifestyle. We want to show that intimacy and joie de vivre belong on the big stage just as much as a number 1 hit."
Enrichment for the event industry
The partnership is also seen by the event organization as an important boost for the industry. The integration of a lifestyle brand like Amorana enriches the experience for guests and artists alike. "We are delighted to have Amorana on board as a steadfast partner. The Swiss Music Awards are all about creating unforgettable, vibrant moments," says Robin Brühlmann, Head of Event & Sponsoring at the Swiss Music Awards. "The worlds of music events and eroticism complement each other perfectly! It's about community, freedom and celebrating life. The fact that Amorana also actively supports the local art scene time and again fits in perfectly with our values at the SMA."
Vibration at all levels
As part of the SMA week, the partnership comes to life through targeted activations. Under the leitmotif "Vibration", Amorana creates experiences that get under your skin both acoustically and haptically. In doing so, the company is once again underlining its role as a trailblazer for a liberated approach to pleasure and placing the topic of taboo-free at the heart of Swiss pop culture.
