Agencies Woehrle Pirola and Gruber & Ianeselli enter into partnership

The owner-managed event and PR agency Woehrle Pirola, based in Zurich and St. Moritz, is entering into a partnership with Gruber & Ianeselli from November 2025. From now on, the two agencies will work under one roof in Zurich. This brings together two strong Swiss players in live communication.

Merger with a strategic focus

Woehrle Pirola has been developing and implementing tailor-made communication and event solutions for 28 years - particularly in the hospitality, food & beverage, tourism and automotive sectors. Gruber & Ianeselli is now one of the leading Swiss agencies and stands for strategic clarity, creative staging and experiences that move people. Since 2014, the agency has established itself with national and international projects in the areas of brand experience, corporate events and public engagement.

From November 2025, the two companies will move closer together in terms of space and organization. The first projects were already implemented in mixed teams in the fall of 2025. The merger will provide clients of both agencies with more capacity and additional expertise, an even larger network, greater creative and strategic clout and the same level of personal support and quality.

Succession planning for long-term security

The partnership is the result of a succession plan initiated by owner Adriano Pirola. The aim is to secure the long-term future of the life's work built up together with co-founder Erica Woehrle. "It is important to me that our customers can continue to count on customer focus, professionalism and personal commitment in the future. In Gruber & Ianeselli, I have found a partner who shares this attitude and is also looking to the future," says Adriano Pirola.

Alessandro Ianeselli, co-founder of Gruber & Ianeselli, adds: "We are very much looking forward to the partnership with Woehrle Pirola. It marks a significant step in the further development of both agencies and brings together many years of expertise, creativity and strong networks under one roof."

Continuity is guaranteed: Adriano Pirola will continue to manage the existing projects and will also take a seat on the Board of Directors of Gruber & Ianeselli, where he will help shape the strategic development. This means that the characteristic signature of Woehrle Pirola will be retained - while at the same time gaining further strength thanks to the additional resources and creative power of Gruber & Ianeselli.

Woehrle Pirola has particular expertise in the automotive, tourism and F&B sectors. Numerous long-standing business relationships testify to the trust of its partners - for example, the agency has had overall responsibility for the St. Moritz Gourmet Festival for over 25 years. More than 1,350 successfully implemented projects are proof of the agency's broad experience and proximity to its customers.