ADC holds 45th general meeting as a country assembly
This year, the general meeting of the Association of Leading Creatives in the Communications Industry did not take place on a stage, but was held in a forest clearing as a “Landsgemeinde,” in the best traditional Swiss tradition. Following the general meeting, attendees toasted with beer and sausage.
In his opening remarks, ADC President Frank Bodin emphasized the importance of creativity as a success and economic factor. In front of all the technological innovations, content and its quality must not be forgotten. Moreover, in extraordinary times like these, innovative strategies and fresh ideas are more important than ever.
Corona, he said, is one of those rare Black Swan events that is already having fundamental effects on the social psyche. This includes questions about what the impact of this event will be on brands in a societal context. Frank Bodin urged members to increasingly address these questions and to be proactive and courageous in shaping the discourse.
The will to change is vital, especially now. ADC has also recognized this on its own behalf and has therefore launched numerous initiatives, such as the "BookYourCreative" online job platform. (Werbewoche.ch reported).
Two Martins honored
ADC also inducted Martin Fueter into its Hall of Fame. Fueter was co-owner, producer, cinematographer and director at Condor Films for 46 years. He has been an ADC member since 1979, 17 years of which he spent on the board and as treasurer, as well as 25 years organizing the ADC judging.
The ADC Hon Circle was joined by one of the former ADC co-founders and presidents - the writer Martin Suter.
Remy Fabrikant back on the ADC Board
The ADC Board is now complemented by Remy Fabrikant, who has returned to the ADC Board after several years of involvement. Thus, the current board is composed as follows:
- Frank Bodin, President
- Philipp Skrabal, Training Department Young Creatives Award and Vice President
- Peter Brönnimann, Ad School Department
- Livio Dainese, Members Department
- Dennis Lück, Creative Week and Gala Department
- Inken Rohweder von Trotha, Gallery Department
- Martin Spillmann, ADC Europe Department
- Thomas Wildberger, Public Relations Department
