Attention premiere: BrandEx festival in Dortmund
On Tuesday, January 15, the BrandEx Festival kicks off in Dortmund, the day before the well-established BoE trade show. It replaces the former Famab and Adam & Eva Awards for outstanding achievements in live communication. What’s new?
With the "International Festival of Brand Experience" the initiators Messe Dortmund, FAMAB, Studieninstitut für Kommunikation and BlachReport launched a new format. The background was the idea of putting the topic of live communication on a broader footing and anchoring it beyond the German-speaking world, hence the English-language term BrandEx. The result is a marketing festival that imparts knowledge, creates contacts and supports networking.
In Dortmund, an event with a wide variety of formats will be held under one roof as an exclusive talk and performance. The BrandEx Award is presented in the categories "Event", "Architecture", "Crossmedia", "Planning, Craft, Production" and "Fresh". Entries for the "Event" segment were possible in the categories "Best Brand Activation", "Best Live PR", "Best Motivation/Best Employee Event", "Best Corporate Event" and "Best Conference" (conferences, meetings, conventions). You can find the shortlist of the BrandEx Award 2019 here here.
BOE InternationalBOE, the international trade fair for experiential marketing, will take place at Messe Dortmund on January 16 and 17, 2019. This year's BOE offers the industry more than ever before: six exhibition halls with renowned exhibitors, more than 100 specialist lectures, panel discussions and workshops.
