365 Days Business Innovation Week
A matchmaking app for registered buyers and sellers was one of the innovations showcased at the Business Innovation Week presentation event in early July.
Trade fairs are in a state of flux, the antiquated stand construction material battle with sales booths is a thing of the past and that was one of the motivations for the creation of the novel Business Innovation Week. The decentralized concept of the business festival from September 30 to October 4, 2019, will take place at the Credit Suisse Tower, Hall 622, Stage One, MFO and Noerd-Haus locations in vibrant Zurich North (Oerlikon). With the Business Innovation Week, a new knowledge and networking platform for Swiss entrepreneurs, future shapers and founders is created. Thinking new, acting new is the claim that characterizes the program. The focus is on digitalization, new work, trends and the latest technologies for the modern working world.
Match-Making
One of the (important) innovations is the planned match-making app for participants, which was mentioned at the presentation event. In the future, we will no longer speak of exhibitors and visitors, but of buyers and sellers, the boundaries between digital and real are disappearing more and more, and an opening to 365-day marketing is emerging. Before an appearance at the Business Innovation Week, it is therefore a matter of creating contacts with intelligent content and intelligent match-making for the target groups.
"Switzerland is an innovation hub for companies and startups. With Business Innovation Week, we want to bring this to life," says Ewa Ming (pictured above), initiator of Business Innovation Week (BIW) and longtime organizer of the Swiss marketing trade fair SuisseEMEX and the Digital Summit. The organizer expects 10,000 guests to attend.
Live Experience @Hall 622
For the three days from October 1 to 3, 2019, the former ABB Industry Hall 622 will become an interactive, cross-industry meeting platform and inspiring future exhibition. Around 150 companies will show their product innovations. Visitors can expect robot premieres, drones, VR experiences, 3D printers and services for the new world of work, creative marketing solutions and business software. And robot "DJ Mecabot" will then rock Hall 622 at the afterwork parties.
Forum for business women
Women still shape too few but more and more companies. That is why exciting practical presentations, lectures and master classes take place in the studios of the MFO House. Increasingly, businesswomen are making their mark: competent, authentic, strong.
Business Innovation Week has the potential to become an innovative event. If the customers - exhibitors and visitors - go along with it. Its success will depend not least on the extent to which these customer groups are prepared to stage intelligent content in the space and to experience and discuss it. And on whether they see the event as a 365-day event, not just a pop-up phenomenon between September 30 and October 4.
