14 years of Inspiration Markets: New standards for the MICE industry

The "Inspiration Markets" are celebrating their 14th anniversary in 2024 with new event formats in Bern and Zurich that are intended to provide impetus for the Swiss MICE industry. Taking place on 9 September at Bernexpo and on 7 November at Google Europaallee Zurich, the events will offer innovative programs with exciting speakers and topics tailored to the needs of the dynamic business events industry. "14 years of Inspiration Markets - a success story that shows that we are continuously adapting to the challenges of our industry and setting new standards," says Kate Schmitt, Head of Celebrationpoint and organizer of Inspiration Markets.

New event dimensions" will be presented in Hall 2.2 of Bernexpo on September 9: A huge, interactive exhibition area in the hall, a stage and, as a special highlight, an event lab designed to provide direct inspirational impetus and comprehensive knowledge transfer. Inspiration Markets promises visitors facts about the new Festhalle building on the Bernexpo site as well as fine catering with a relaxed aperitif - and many other surprises.

On November 7, the new "What's Next Forum" Zurich, hosted by Google Europaallee, will offer 300 guests from marketing, business development, human resources and event management an interactive platform. The focus is on networking and professional exchange on current topics such as the use of new technologies and practical tools - including for business events. Their design, impact and profitability will be discussed for the first time in the Inspiration Market's own event lab.

Celebrationpoint founder and organizer of the "What's Next Forum" Ewa Ming is motivated: "We will show the participants specifically how to classify and prioritize new technologies for themselves and their company. Many case studies will be used to show which implementations are possible and which steps are necessary. Top keynote speeches will also provide valuable insights into developments in 2025/26 and make the most important trends tangible."

Both events aim to offer an attractive platform where expert knowledge is combined with practical application at the cutting edge. "Participants should go home with a structured overview of the use of new technologies. To this end, we provide them with inspiration for the next steps and hands-on solutions for implementation in the company," concludes Ming.