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  • Big Picture
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Media

Media houses have not yet decided on wage increases

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Campaigns

WPP creates new appearance for SportXX with Ariella Käslin

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MarKom

Marine Deloffre becomes Manager PR & Influencers of Mazda (Suisse)

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Work&Life

Ladies Drive and HWZ promote female leadership

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Business

Megura opens branch office in Zurich

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Apps

Shopping app Bring! expands themed specials

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MarKom

Arosa in high flight: More than 1 million guests

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Social media

Meta reaches attractive target groups better - and cheaper - than TV

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Media

Time-shifted TV without compulsory advertising to become more expensive from October 4

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Media

Zattoo offers replay TV without additional fee and introduces skip function for TV commercials

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Digital

Fathi Derder becomes Managing Director of the Swiss Digital Initiative

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ShowBiz

Lighthouse project for a sustainable and future-positive Liechtenstein

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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