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Business

Viva-Chläuse: It all depends on the right content

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MarKom

GfK: Technical consumer goods for Black Week break records

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ShowBiz

DEX22 Conference: What the digital marketing industry needs

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MarKom

Media Focus reports programmatic and native ads

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Business

Okitah receives reinforcement in growth marketing

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MarKom

FS Parker repositions Trojka as "easy mixer brand" with new look

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Digital

Ukraine, Roger Federer and Queen Elizabeth II: The year 2022 in Google search terms

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Budgets

Three projects for neofluxes from the city and region of Biel/Bienne

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Job Change

Gjusi Brändli strengthens top media

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Campaigns

TrueStory and M-Budget: fresh look for the energy drinks

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Business

New appearance for Raiffeisen.ch

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Media usage

Online replaces TV as the most opinionated media genre

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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