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Big Picture
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MarKom
Under the spell of the senses
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Digital Subscription
MarKom
The magic number three
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Business
Saatchi & Saatchi: New Creative Lead, New Client
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ShowBiz
Entertainment boom: AI and sustainability take the stage
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Campaigns
Switzerland Tourism advertises with Roger Federer and Trevor Noah
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MarKom
Exclusive: "If we didn't believe in an increase, we might as well leave it alone"
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Job Change
Changes in marketing at Julius Baer
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MarKom
Ad School launches new course in creation and strategic planning
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Media
SRG strengthens cooperation with private Swiss media
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Big Picture
A new board member for the Text Association
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Business
Xeit wins two new NGO mandates
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Media usage
Goldbach Advanced TV study: Connected TV used more and more intensively
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