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Media usage

Avoidance behavior towards repetitive and complex messages

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UBI rules on non-disclosure of comments in SRF online forum

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Content and form make your cell phone a cash register for Worldline

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MarKom

Gen Z: Prefer news on social media

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Sarah Clatterbuck ist Inclusive Software Engineering Leader sowie Senior Director of Engineering, YouTube Shopping and Google Zürich Site Lead
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"You can make money on YouTube with 100 real fans".

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MarKom

This was the LSA Live Talk "Luxury E-Commerce

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MarKom

Sofie creates new brand world for Unleash

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Yellow becomes part of the MYTY Group

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MarKom

Lavinia Heisenberg: Woman on a Mission

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MarKom

New ecosystem around strategy and communication

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Aroma Creative uses augmented reality for ETH Zurich

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Campaigns

McDonald's and TBWA\Zurich: Launch campaign for McCrispy

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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