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MarKom

The transformative power of AI in marketing

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Campaigns

Wirz positions Migros as the favorite store of all Easter bunnies

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MarKom , ShowBiz

Digital, networked and individual: Sport Tourism Forum sheds light on industry change

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Digital

Risk of cognitive offloading: AI tools impair critical thinking

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Media

Leuchtturm1917 launches "Thesis Journal" for successful theses

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MarKom

Standing ovation provides new impetus for Avenir Suisse

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Business

Furrerhugi opens new office in Lausanne

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MarKom

Over 400 participants at the first Swiss AI Marketing Conference

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Branding

Allink creates striking branding for "Chew Up"

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Campaigns

Kind regards to "Antifascist Intelligence" for the Woz

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Media

"Mr. Vision" René Vogel: How AR and VR glasses are changing our everyday lives

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Commerce

AI and shopping in Switzerland: Gen Z relies on shopping agents

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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