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MarKom

"How do we feed the AI?"

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Digital

Partner & Partner: Refresh for eBill

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Branding

WPP: Group M becomes WPP Media

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Bild: unsplash.com / Paul Campbell
MarKom

Power or powerlessness?

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Bild: unsplash.com / Marianne Bos
Work&Life

AI in the marketing job: leading instead of executing

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Bild: unsplash.com / Luke Jones
MarKom

Digital signage: all signs point to green

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MarKom

Brand loyalty - myth or power?

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Big Picture

Focus is resistance

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DExAT , MarKom

Influencer marketing between hype and attitude

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Bild: zVg. Publicis Groupe Switzerland / Bearbeitung: Silvan Borer.
MarKom

The power of compromise

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Campaigns

Full-journey campaign for TCS travel protection

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Campaigns , MarKom

Publicis Zurich for Axa: "Keep on Kicking"

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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