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Job Change , MarKom

Swiss Ice Hockey: Reinhard becomes Director Digital Transformation & Strategic Communication

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Budgets

Jung von Matt Impact new digital media lead agency for WWF Switzerland

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Branding

Alltron with a new brand image for its 40th anniversary

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MarKom

IAB Tech Lab: Framework to support publishers and brands in the zero-click network

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Digital

How Speed U Up is rethinking the Alpine region from a villa in Chur

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Campaigns

Vitamin 2: Kambundji power for new Rausch product

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MarKom

HWZ: Ursula Nötzli becomes co-director of the study program

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MarKom

Blossoms and pearls: the possibility of false conclusions

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MarKom

Marketing Tech Monitor 2025: Progress stagnates despite growing insight

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MarKom

Loud, colorful - and yet not enough? What Gen Z really expects from new products

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Digital Subscription
Bild: Modern Times by Christian Bircher
Creativity

"AI, or not to be" or: Will agencies even be needed in the future?

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MarKom

Four books that might interest you

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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