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MarKom

What is actually ... user identification?

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Digital

The transformative power of machine learning in digital advertising

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Media policy

Federal Council considers further advertising restrictions for SRG

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MarKom

Three new mandates for Trio

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Job Change

Publicitas strengthens Ticino sales with Marco Cavaliere

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MarKom

Karin&Karin new at Berner Postgasse and with BAG and canton mandate

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Business

"If someone is short of money for a beef tenderloin, he must use imagination to make something out of minced meat"

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MarKom

Janett and Walker: Two "advertisers of the year" sell cheese together

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Job Change

The weekly newspaper WOZ is managed by a three-person team

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Last but not least

Don't forget to wash your hands

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Big Picture

New EU data protection law: legal situation for Swiss companies

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Campaigns

Spina's Civil Voices has its nose in the wind for SZBlind

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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