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  • Big Picture
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Job Change

Markus Hammer becomes new Executive Digital Creative Director at Publicis

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MarKom

Book tip: Do what you can

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Commerce

Smarter marketing: analytics as a driver

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MarKom

"Hopefully digitization will bring genres like gender marketing to extinction"

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Media

City magazine Tsüri.ch launches first civic media project in Switzerland

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MarKom

Illustrator Christian Erni: The New Media Pioneer

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Campaigns

VBZ presents the first Formula E car in Zurich

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Digital

Will Pfister soon be selling furniture via Galaxus?

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MarKom

"Check your partnership and your private life. Divide it up. Everything: children, household, job"

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MarKom

E-commerce advertising pressure April: Weaker than in March, stronger than a year earlier

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Campaigns

Ogilvy & Mather reinterprets customer proximity for Migros Bank

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MarKom

No more "family connection": Controversial milk advertisement is canceled

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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