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MarKom

5 tips for a better push notification strategy

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Awards

Switzerland sends "Cloudburst" to the 92nd Academy Awards

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MarKom

AfD advertises with Willy Brandt and receives harsh criticism for it

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Campaigns

Brand core creates 20 labels with Grisons sights for Calanda

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Last but not least

Tattoos come to life - thanks to shower gel

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Social media

Marketing firm Hyp3r sucked up public Instagram data

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MarKom

Swiss Volley and Livesystems enter into a media partnership

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MarKom

The Swiss Football Association dismisses media chief Marco von Ah

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Business

Greta effect: growing importance of sustainability, organic and fair trade brands

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MarKom

Western companies need to rethink when entering the Chinese market

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ShowBiz

The new CEO of the MCH Group wants to push ahead with the transformation process

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Campaigns

USP Partner implements sampling activities for five Feldschlösschen brands

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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