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  • Big Picture
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Social media

Facebook introduces separate section for media content

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MarKom

Personalization increases purchase frequency and reduces price sensitivity

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Media

Press Council reprimands Blick for naming quadruple murderer of Rupperswil

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Media

Orell Füssli reports lower sales in the first half of the year

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Digital

Internet users distrust native advertising

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MarKom

5 tips for a better push notification strategy

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Awards

Switzerland sends "Cloudburst" to the 92nd Academy Awards

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MarKom

AfD advertises with Willy Brandt and receives harsh criticism for it

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Campaigns

Brand core creates 20 labels with Grisons sights for Calanda

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Last but not least

Tattoos come to life - thanks to shower gel

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Social media

Marketing firm Hyp3r sucked up public Instagram data

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MarKom

Swiss Volley and Livesystems enter into a media partnership

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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