Second round of compact literature at NZZ am Sonntag
On September 17, the NZZ am Sonntag will launch the second series of its world literature summaries. According to the NZZ, the first campaign generated an exceptionally high number of trial subscriptions with a very good conversion rate.
The NZZ am Sonntag is launching its second series of world literature summaries on September 17. Once again, literary classics will be included in the paper free of charge on ten Sundays in a very condensed form. The first series of compact classics was launched last January (see World literature light with NZZ am Sonntag). The campaign generated an exceptionally high number of trial subscriptions with a very good conversion rate, the NZZ reader marketing department told Werbewoche. For this reason, the decision was made to run a second series. The second round will also offer an introductory subscription for 10 Sundays. The campaign is being launched in collaboration with the company Getabstract from Lucerne.
