Two parties in the Media Focus top 30 list
Media Focus reports a very good advertising month in October: Compared to the same period last year, advertising pressure increased by 16.7%. The advertising market for political campaigns grew by a whopping 458.1%.
Media Focus reports a very good advertising month in October: Compared to the same period last year, advertising pressure rose by 16.7%. As expected, the political campaign advertising market recorded the strongest growth: it achieved a whopping 458.1% increase compared to the same period last year, when, as is well known, no federal elections were held. The parties spent CHF 17.1 million on the final phase of the election campaign. The Swiss People's Party (SVP) ranks 7th among the top 30 largest advertisers. The Free Democratic Party (FDP) came in 11th place, making it the second party among the 30 largest advertisers in Switzerland.
In addition to politics, the key market of consumer electronics/photography/films also showed above-average growth in October 2007, with an increase of 54% or CHF 18.9 million. Across all sectors, image advertising once again accounted for a high proportion: with an increase of 54.9%, companies spent CHF 19.9 million on advertising with no product reference. Advertising pressure fell most sharply in the tobacco products sector: This market recorded a drop of 68.7 percent.
In addition to politics, the key market of consumer electronics/photography/films also showed above-average growth in October 2007, with an increase of 54% or CHF 18.9 million. Across all sectors, image advertising once again accounted for a high proportion: with an increase of 54.9%, companies spent CHF 19.9 million on advertising with no product reference. Advertising pressure fell most sharply in the tobacco products sector: This market recorded a drop of 68.7 percent.
