Two new podcasts for you!
Issue 19/2017 of *Werbewoche* is in your mailbox. We’re once again making two exciting articles from it available to you as a podcast.
With the Werbewoche podcast, produced in collaboration with Notch Interactive and Jingle Jungle, you can listen to a selection of our articles on the go. You can find all previously published issues at Werbewoche.ch/podcasts. For example, you can start the podcast directly in the player on the preview tile - and then activate the lock screen of your smartphone.
On the road with unicorns, chatbots and lottery nomads
On October 5, the 14th Allfacebook Marketing Conference, the largest social media conference in Germany, took place in Berlin. Over 700 participants came to the Berlin Congress Center at Alexanderplatz to listen to specialist presentations on topics such as Facebook Ads, chatbots and attribution - and to exchange ideas with colleagues. 30 talks on four large stages offered plenty of inspiration and ideas for discussion.
Mommy, I bet you do!
A piggy bank that teaches how to use pocket money and a supermarket where children play at shopping: Advertisers are trying to win the loyalty of families by offering parents and children added value. This annoys consumer protection.
