Two music titles complement the youth pool
The youth pool of the Zurich-based marketing company Mediabox is expanding with the addition of two more trendy titles, this time from the music sector. The new addition for the German-speaking Swiss market is called Word. In addition to its musical focus—H
The youth pool of the Zurich-based marketing company Mediabox is growing with two more trendy titles, this time from the music sector. The new addition for the German-speaking Swiss market is called Word. In addition to the musical focus - hip hop and black music - the monthly magazine also integrates related topics such as urban lifestyle, street sports and fashion. The 50,000 (free) copies per issue are distributed via the same channels as the other Jugendpool titles: city disc stores, skateboard and snowboard stores, boutiques, bars and trendy meeting places as well as events. One exception is
Vibrations, which has strengthened the youth pool in French-speaking Switzerland. Unlike all the other magazines in Mediabox's portfolio, this is a paid-for title. Around half of its 15,000-copy circulation is distributed to readers by subscription or via newsstand sales. Together with the two newcomers, the youth pool launched in January 2002 has now grown to eight members: the three basic titles Kult, Forecast and Seventh Sky, which must be subscribed to in order to benefit from the 10 percent pool discount. Plus the modules Vibrations/Word (music), Re.Set (Ticino), 20 Minuten Week (commuter/weekend) and Pong (gaming culture).
Exclusive prize drawWerbewoche is giving away exclusive prizes to its readers
in cooperation with Mediabox Print, a youth pool basic module
Double page (Kult, Forecast, Seventh Sky) worth over 40,000 francs.
Answer the following question: According to Mach 2003, how high is the affinity of the youth pool titles in the clothing and fashion sector?
Please send the answer with your coordinates by e-mail to:
[email protected], note: Youth pool raffle.
The closing date for entries is October 23, 2003.
No correspondence will be entered into. Anyone is eligible to participate, with the exception of employees of Media-Daten AG, Mediabox AG and Mediabox Print GmbH.
(dse)
Vibrations, which has strengthened the youth pool in French-speaking Switzerland. Unlike all the other magazines in Mediabox's portfolio, this is a paid-for title. Around half of its 15,000-copy circulation is distributed to readers by subscription or via newsstand sales. Together with the two newcomers, the youth pool launched in January 2002 has now grown to eight members: the three basic titles Kult, Forecast and Seventh Sky, which must be subscribed to in order to benefit from the 10 percent pool discount. Plus the modules Vibrations/Word (music), Re.Set (Ticino), 20 Minuten Week (commuter/weekend) and Pong (gaming culture).
Exclusive prize drawWerbewoche is giving away exclusive prizes to its readers
in cooperation with Mediabox Print, a youth pool basic module
Double page (Kult, Forecast, Seventh Sky) worth over 40,000 francs.
Answer the following question: According to Mach 2003, how high is the affinity of the youth pool titles in the clothing and fashion sector?
Please send the answer with your coordinates by e-mail to:
[email protected], note: Youth pool raffle.
The closing date for entries is October 23, 2003.
No correspondence will be entered into. Anyone is eligible to participate, with the exception of employees of Media-Daten AG, Mediabox AG and Mediabox Print GmbH.
(dse)
