Two thirds are online
Media Use: Swiss people are listening to less radio and watching less TV—but they are using the Internet more often.
Media use The Swiss consume less radio and TV - but more Internet. According to data from Mediapulse (ex-SRG research service), radio reach and listening time throughout Switzerland were lower in 2006 than in the previous year. The daily reach of people aged 15 and over fell by 0.7 percentage points to 90.3%, while the average daily listening time fell by 4 minutes to 100 minutes per person. The population of German-speaking Switzerland listens to the radio the longest, at 102 minutes per person per day. The corresponding figure in French-speaking Switzerland is 97 minutes, in Ticino 96 minutes and in Svizra Rumantscha 98 minutes.TV usage also fell slightly in German- and French-speaking Switzerland in 2006, as in 2005. In German-speaking Switzerland, per capita viewing time now stands at 146 minutes per day and in French-speaking Switzerland at 170 minutes. The situation is different in Ticino: at 180 minutes, television usage there is higher than in 2005 (175 minutes).
While Swiss people tend to listen to the radio and watch less television, Internet use is increasing rapidly. 63% of the total population aged 15 and over used the Internet at home at least once every three months in 2006 - an increase of 27 percentage points since 2001. At 43%, use at work is lower and has also increased less strongly since 2001 (+9 percentage points). In German-speaking Switzerland, 74% of the population were online in 2006, compared to 69% in French-speaking Switzerland and 59% in Ticino.
Markus Knöpfli
While Swiss people tend to listen to the radio and watch less television, Internet use is increasing rapidly. 63% of the total population aged 15 and over used the Internet at home at least once every three months in 2006 - an increase of 27 percentage points since 2001. At 43%, use at work is lower and has also increased less strongly since 2001 (+9 percentage points). In German-speaking Switzerland, 74% of the population were online in 2006, compared to 69% in French-speaking Switzerland and 59% in Ticino.
Markus Knöpfli
