Zurich residents like 20 Minuten
The commuter newspaper *20 Minuten* is particularly popular in Zurich. One-third of its readership is based there. According to Mach Basic 2008-1, the paper has once again seen significant growth compared to the previous year and now has 1.243 million readers in German-speaking Switzerland.
Commuter press 20 Minuten is particularly popular in Zurich. A third of its readership is there. According to Mach Basic 2008-1, the newspaper has again increased significantly compared to the previous year and now has 1.243 million readers in German-speaking Switzerland - 206,000 readers more than in 2006-1. But where has the free newspaper gained the most reach in the last two years? 104,000 new readers come from Eastern Switzerland alone (Thurgau, St. Gallen and Rhine Valley), the region where the commuter paper recently expanded. In WG 26 (St. Gallen) it now has 100,000 readers. By comparison, 20 Minuten reaches 91,000 people in Lucerne, where it has been present for some time. What is more surprising, however, is that the Greater Zurich area is the second largest "supplier" of new readers after Eastern Switzerland: Within two years, 39,000 people were added there. Almost 400,000 Zurich residents now pick up the commuter paper every day. In third place is WG 22 (Bernese Oberland) with 14,000 new readers. The rest is spread out. In some places, however, reach is stagnating (Schaffhausen, Aargau) or even declining, as in Basel. (mk)
