Not enough audience: SRF discontinues regional web presences
The regional subpages of Srf.ch are not reaching a large enough audience. They will therefore be discontinued. Going forward, stories from the regions will appear on the front page of the main site.
The media office of SRF confirmed corresponding information of the SonntagsZeitung to Keystone-SDA.
Since 2012, the regional editorial teams have been producing a lot of digital content for the web, the SRF app and social media "every day with great effort," writes media spokesman Stefan Wyss. Formats and audience needs have changed significantly over the past seven years, but the offering has never been fundamentally adapted.
That's why it was subjected to an analysis. This showed that the articles on the news pages of the regional editorial offices and the regional subpages of Srf.ch "hardly generate any reach. Despite various measures, the reach could not be increased.
Ten times more audience
However, he said, it has been shown that regional stories reach ten times the audience when they are published on the front of Srf.ch or Srf.ch/news.
Therefore, the regional web presences will now be discontinued and the stories from the regions will be placed on the front of the main page. The same applies to the Facebook presences of the editorial offices in Basel, Bern and St. Gallen.
The new strategy is "explicitly not a savings program," SRF writes, "there are no job cuts. On the other hand, the job profile of regional online editors is changing - from fast news desks to "authors with national appeal. (SDA)
